RBA

Mission & Strategy

Vision

The vision statement expresses what the Remuera Business Association (RBA) is seeking to become and achieve as an organisation over the next 5 years. It paints a picture of the ideal future that the RBA is working towards:

Remuera is well known as a vibrant, stylish town centre and shopping destination that has something to offer for everyone.  The mix of high quality shops, cafes, restaurants and bars in Remuera complement its friendly village atmosphere which is why it enjoys loyal local support as well as drawing in customers from other parts of Auckland and attracting visitors from within New Zealand and from overseas.

Key Objectives and Strategies

The following objectives identify the areas in which the RBA’s work will be focused on to achieve the vision. Each objective is supported by one or more strategies that explain how the RBA will work towards achieving them.

1. 1. Build on the RBA’s current profile with members and stakeholders.
   Optimise governance and management.
   Develop strong relationships with members and other key stakeholders.


2. 2. Enhance Remuera’s image in the eyes of existing and potential customers.
   Improve the look and feel of Remuera’s town centre.
   Implement effective branding, marketing and promotions.


3. 3. Improve the shopping experience for the customers of Remuera’s businesses.
   Improve accessibility for Remuera’s retail customers.
   Improve the retail and hospitality offerings in Remuera’s town centre.


4. 4. Initiate events and marketing promotions to attract new customers and unite local businesses.
   Invest in successful events for Remuera’s town centre.
   Develop targeted promotional initiatives.