Blue Illusion's flagship store in Remuera offers European inspired women's fashion and genuine customer service in a beautiful, uplifting environment. European inspired fashion, accessories and homewares together with ambient music, aromatherapy candles, pampering body products and inspiring books make shopping at Blue Illusion a unique and tactile sensory experience. Blue Illusion also has a strong commitment to the local and global community, frequently raising funds for charitable causes.